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Interesting Stories

What Google, Digg, and MySpace Can Learn From A Can of Coke

Monday, August 14, 2006

Add to: Del.icio.us | Digg | Google | Reddit
AltaVista, Yahoo and AskJeeves - all have had their 15 minutes as the world's favourite search engines. The difference between Google and its competitors is that it has had an hour instead, but this is not enough to assure it a place in the consumer's heart. MySpace may be where 8 million people go to get their daily fill of technology stories in tabloid format, but does that mean people would rebel if News Corp. decided to abandon it? Or are they more likely to go somewhere else instead?

The argument becomes particularly contentious when new media brands begin to take on the old. This has been most prominent in the issue of the news. Google has promised a revolution of the news, as Business Week this month reported that "(Digg.com) is now the 24th-most popular Web site in the U.S., nipping at the The New York Times' (No. 19) and easily beating Fox News (No. 62), according to industry tracker Alexa.com. More than 1 million people flock to Digg daily, reading, submitting, or "digging" some 4,000 stories."


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posted by Anand, 12:00 PM

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